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My Problem — Multiplicity

If you only knew me from a short conversation, follow me on Medium or Linkedin, read my writings, see the software I’ve written, or heard me speak in front of an audience, you’d think that I am an extremely focused person. I am not a focused person.

I wish I was a focused personality, but that is not who I am. I tend to want to start new things all the time and I seem to enjoy multiple businesses, switching between jobs, etc., etc.

But do I really like multitasking? No, not really. I have an issue. …

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A California judge has ordered Uber and Lyft to reclassify their workers from independent contractors to employees with benefits, a ruling that could be consequential for gig economy workers if it survives the appeals process.

If you have not read this August 10, 2020 story about Uber and Lyft, click here to read it on NPR, and they reference this story a year ago about the reclassification of 1099 workers as employers. That means the law says in California these workers need to get health benefits, worker’s comp, etc.

So, let’s just clarify what is happening here. Basically, if you really think about the overall macro issue, it’s simple. Whether employees work at Uber, Lyft, Wal-mart, or Amazon as 1099 employees, they don’t have the benefits or healthcare of full-time workers. That is the exact problem. It’s even worst off than you think because Uber and Lyft drivers are the likeliest to get in an accident. …

Are you in the middle of or considering creating a tech startup?

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If you are on this tech startup journey, I want to get to you early and let you know about what could be the most important thing you will consider. If you get this wrong, you will fail. And that thingy is Product Market Fit.

I want to use the words “Wake Up People!”, but trust me it’s not useful here.

I abhor the use of the words “Wake Up People!” I’ve heard those words from all political spectrums. Trust me, nobody is waking up!

Product Market Fit is and will be the most important problem I have faced in my tech Saas startup. It could be your problem as well. And now that I am feeling like we are close to finding it for SEO Turbo Booster, I can tell you that I should be satisfied, but I am not. The reason I am not satisfied with my product market fit, is I will always feel like it’s not right or exact. …

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Photo by Malvestida Magazine on Unsplash

I had a business partner who was giving tons of speeches and presentations. They asked him why he loved giving presentations? His answer was “I hate it and I am bad at it, I hate getting in front of audiences”. So we asked him “If you hate getting up in front of audiences, why do you continue to give presentations?” His answer was so “he could overcome his public speaking issues”.

Ok, a very clever answer.

This pretty much sums up my history of being single and trying to meet women. And it is pretty much the same deal and be good at keeping a relationship. …

I keep thinking of that line from the Fleetwood Mac song:

Don’t stop thinking about tomorrow
Don’t stop, it’ll soon be here
It’ll be, better than before
Yesterday’s gone, yesterday’s gone

In my current SEO Saas business, my obsession is always about what is next, and not about what is right in front of me. It’s just the way my brain is wired. And it’s not always a good thing to think like this.

Focus!, Focus! is what my ADD brain keeps telling me!

Things are going well with SEO Turbo Booster, our white-labeled SEO Saas platform for web agency partners. Once you have a product-market fit for a Saas startup like this, it’s just best to put the foot on the gas pedal and drive hard. …

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Photo by Merakist on Unsplash

Ok, so let’s start by saying I am the founder of an SEO Saas platform. Let’s get that out of the way, so you know my biases and what I am always selling. I am not selling you per se, I’m just giving you pre-feedback about where I am personally coming from.

If you don’t know what the words SEO or Saas mean, I will give you a 5-second overview. SEO or Search Engine Optimization is a field of online marketing that works on getting you organic or natural traffic on search engines like Google. …

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Photo by Lucrezia Carnelos on Unsplash

I have been off the job market for at least 2 years, because I have been focusing on my SEO Tech Startup and what was a successful event business. I work everyday, but on smaller consulting gigs and small businesses, not big corporate projects.

As you know the physical in-person events business is done for 2020. Even though I am the tech guy in the event business, which was booming right up till March 1st, 2020 I am impacted. There are little to no sales. And there won’t be in-person sales for a quite a while. …

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They said it could not be done. Zoom broke through a barrier and hit the big time, with over 300 million daily users according to CNN in a few short weeks because of Covid-19!

But let’s be clear here. On the other side of this unexpected marketing break-through for Zoom all because of the Coronavirus, there are 4 nasty corporate monsters waiting to pounce on anything new and shiny that gets started. I call them GAFA. GAFA is the big 4, Google, Apple, Facebook and Amazon. …

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I wanted to write down a few things I did during the Coronavirus, from small to large. Hopefully this will give you a bunch of new ideas to do yourself. I just tried to catch up on a lot of tech and physical things around the house and in my life that I had not kept up with or had never done before.

  1. We got a RING device. A bunch of my neighbors had installed the RING doorbell and chime. I have resisted. The price came down, under $100 for the lowest end device, so we signed up. Once we got the device, it pretty much took less than 30 minutes to get it all set up. …

With everything going on, which for many of you, is a lot of nothing, there is something transcendental happening and a turning point for technology during this Covid-19 crisis.

This is what I tell a lot of people. It’s a period of transition. Everybody and every industry is transitioning normally, but the recent Coronavirus Pandemic has pushed certain things to a point of no return, where the world is not the same. Some of my friends have gone shear nuts running their own video programs on Facebook to Zoom calls on anything about everything. This is not the same world we were in, which was a one-way road to hell impeachment Pre-February 2020. …


Dan Gudema

Founder SEO Turbo Booster,, Writer, Speaker, Consultant. Email me at to contact me.

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