10 Important Ways I Bootstrapped My Startup

Photo by Oziel Gómez on Unsplash

As of May 27, 2021 our startup, which we refer to as SEO Turbo Booster, has been bootstrapped and not received capital from an investor, or at least a person or angel investor.

We’ve come close to getting investors since our founding about 3 years ago, but every time we get close, some divine providence occurs where we don’t need to get that investor.

That’s not to say we have not invested thousands of dollars or our time and energy. What I will cover here today gets into the nitty-gritty of bootstrap strategies (whether I intended for them) or not.

These point out the basic fact you don’t need capital to start every tech venture, and there may be some evidence that raising capital (initially) may lead to more harm than good.

1. Sell Before You Start
   So, what do I mean by “sell before you start”? It’s a basic premise I keep in my head where I believe it is worth selling tech before it exists. You may say that’s not so easy, but the truth of the matter is people are not sold on “technology or features”, but rather the “benefits” of the technology. You can sell people anything, especially when it is theoretical and especially when you have an audience. We have a product that has made about 50 sales in the recent past and it’s doing ok, but I have an idea on a new extension product. I say to…