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10 Not So Obvious Reasons Investors Invest.
Earlier this year I was asked to give a short presentation to the Inventor’s Society of South Florida about how to pitch to raise capital. I probably disappointed them when I told them this would not be a “pitch” training session. I was not there to teach them how to pitch. Learning how to pitch can be done, but that would be another discussion. Also, learning to pitch is a thing you are just born with.
The main reason they asked me to present is I have run a pitch event mainly in Boca Raton, FL as well as NYC and Orlando for the past 5 years with over 300 tech startups that showed and pitched. That does not make me an expert on how to pitch, it just means I have seen a lot of pitches and picked up a few pointers here and there. I have had my tech startups, but nothing to write home about. I don’t even recommend raising capital through investors as the main way to start up a business. I think most things can be done on a bootstrap diet of hard work and guerrilla marketing.
As of late, even I have been on the board of several startups and in many situations where capital was being raised, so I am not completely saying I don’t know anything. I am just saying that my expertise is simply my opinion. I am around a lot of pitching for capital at all levels from a small startup to a public company. This list below is what I think is truly important to…
