I am sure most of you reading this don’t care much about either Google Adwords or Google Analytics. But if you do, you can read on and find this interesting!
I was fumbling around in Adwords over the past month, both learning how to work with Adwords Google Search Ads. One of my dating business partners told me that Adwords would take me a long time to master and that you can make big time mistakes in there. He meant you can blow your money real quick if you don’t know what you are doing. He was right!
If you don’t know what Adwords is, it’s Google’s advertising system used by every Online Digital Marketing Department that lets you place and bid for click-throughs and user impressions as people search and also for those ads which show up randomly on websites. When they click your text ad links for instance, they click through to your site (That would produce something like a click-through rate or CTR).
And yes, as I found out, Adwords is a difficult and a time consuming thing to master. It’s perfectly built for OCD/Analytical types who have no problem spending 200 hours working a spreadsheet like they are trying to discover a cure for cancer. The only thing is, you should have gone to medical school instead if you are great this and not be working a spreadsheet!
I found out that if you are targeting a gender or a specific age group, if you waste your time with the wrong segment, you lose your money. If you bid too high, you lose your money. If you don’t know the difference between broad, phrase and exact match, once again you lose your money.
It’s kind of like a casino. You make a decision, take a risk and bet/bid in this case, and you lose your money and you say, I am not going to do that again. And you learn.
Anyway, what I discovered from a Google Analytics perspective, now that they have attached the search console stats and Google Analytics, is that you can create a ton of variations of text for different various ad campaigns. But for now, it was kind of difficult to understand which text did better. You could easily figure out which keyword did better and which campaign group or campaign did better, but actually what I was looking for is what was attractive to people who saw the text ads.
So, a lot of online marketing companies tag this stuff with variables so they can figure this out. But now Google has made that simple with a new feature called Sitelinks. I saw a little (NEW) next to the term Sitelinks and I then investigated. It simply showed me the list of the text ads in a report that can be sorted by top Clicks and top click through percentage and other stats.
The point of why to look at all of this in Google Analytics is the ability to connect data points together. In this tool, you can tell which text sells better, and where they came from, their gender, and a ton of other connection points. So it is great stuff.
Sitelinks is also important because that text you can now use for the purpose of SEO, changing your page titles and Meta Descriptions to be better at attractive customers. That is a bit of break-through for guys in this business!
Hopefully you followed this whole discussion!
Just to let you know we are having our next Tech Startup Pitch Event in Boca Raton on April 26th at Cendyn Spaces (right north of Mizner Park). It is $15 in advance and $25 at the door.
If you are a sponsor, service provider, or have a startup app, website, IOT or other to demo get a demo table at our next event by purchasing it here.
Have a great day and if you are reading this and are from around the US anywhere… let us know if you are interested in running a local Tech Startup Pitch Event in your city. If you are contact Linda at firstname.lastname@example.org