Near Me, Generic, Local Vs. Hyper-Local SEO, How Google Geo-based Organic Search Really Works

This blog article explores the difference between 4 types of local searches for a service offering using Google Search. This includes a generic keyword search, a “near me” search, a “local” and a “hyper-local” search. Understand each of these types of searches helps in preparing web content to get found.

The article also helps our SEO Turbo Booster customers understand how and why they need SEO Turbo Booster to generate landing pages. We create specific pages per each “locality” for search engines. This is important for Google search because page authority is correlated with a set of keywords per page. Each page has a dedicated authority to Google. The types of geo search people execute, differentiate based on how you input the Google Search.

Here are the types of search:

1. A Generic Keyword Search

A generic keyword search is a search without any geo markers in the search at all. An example when looking for a Patent Attorney in Boca Raton, where I live, would be just searching on “Patent Attorney”. Below is a search completed on my desktop, using a MacBook Air with Chrome Browser, while located in Boca Raton, FL. This was on May 29, 2021.