Near Me, Generic, Local Vs. Hyper-Local SEO, How Google Geo-based Organic Search Really Works
7 min readJun 1, 2021
This blog article explores the difference between 4 types of local searches for a service offering using Google Search. This includes a generic keyword search, a “near me” search, a “local” and a “hyper-local” search. Understand each of these types of searches helps in preparing web content to get found.