SEO & The Death Of Optimism

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Photo by Merakist on Unsplash

Ok, so let’s start by saying I am the founder of an SEO Saas platform. Let’s get that out of the way, so you know my biases and what I am always selling. I am not selling you per se, I’m just giving you pre-feedback about where I am personally coming from.

If you don’t know what the words SEO or Saas mean, I will give you a 5-second overview. SEO or Search Engine Optimization is a field of online marketing that works on getting you organic or natural traffic on search engines like Google. Saas simply means we sell cloud-based software (not on your PC) that is purchased monthly.

In selling this product, and let’s just say I don’t sell to customers direct, only to web agencies, I have discovered some serious attitude issues with not just my agency client partners, but with the entirety of online marketing as an industry. Almost every digital agency potential partner gives me a hard time and I can only chalk this up to Google being a pain in the ass! So I have been looking for a word that describes the opposite of optimism. I guess pessimism, but the word I am looking for needs to have something like tired or burnt out in it.

That’s what I hear from every potential web agency partner I talk with. They are just burnt out or been burned. The SEO field is and probably will continue to be a land-mine filled world where you can make a small mistake and Google will delist your client’s website.

In addition, every Indian, Nigerian and Ukrainian digital marketer on Linkedin who has read Neal Patel’s blog says they can do your SEO and online marketing for you cheaply. Cheap has a cost as well. I call this problem in the business the race to the bottom.

30,000 US digital agencies of all sizes work tirelessly to get higher in the Google search engine, while Google constantly or relentlessly changes the game. Digital Marketing has become a wack-o-mole game, a tit for tat battle, where Google’s AI takes a leap in one direction and the industry needs to move in that direction and keep up with the changes or die.

What I experience when I have an initial talk with potential agency partners, including ones that are extremely happy with our product once they get started, is “I heard of this before and it did not work” or “this is something we did back in 2013” or “Google won’t allow that”. That all may be true but every situation is different. My battle or goal is to overcome all these pernicious thoughts by my potential web agency partners. And this is no small task. I am not a salesperson.

Our software does what we claim; and boy Google you’ve done a job on these people. It’s like I am dating every girl in town that has had multiple boyfriends hit them, dump on them and toss them to the curb.

Alright, let’s say you are a digital agency and you want to understand what our platform SEO Turbo Booster can do for you? It’s simple. We have created a landing page generator platform that can rapidly build 200 to 3,000 or more unique web pages per city/keyword combos on your WordPress website. Each page is unique and Google won’t have an issue if everything is correct on your website. We have generated over 100,000 pages on client websites in the past 2 years and will continue to do what we do.

What am I looking for? Well, first off if you run a digital agency have some optimism. Be positive. Not every Saas product or consultant is a dope repeatedly dishing out the same ideas from 10 years ago. And yes it is important to not break Google rules. We don’t do black-hat, straight up! No one knows everything out there and not everybody has all the answers. I even think the SEO field is so complex, it is actually 4 sub-fields now. We all specialize in something, ours is localized mass landing page generation. If you can sell that to your clients and it works, then you can automate, save time and make money with us. If you want to know more about our white-labeled SEO landing page platform, please visit https://seoturbobooster.com or email me at dan@seoturbobooster.com. Below is a 2-minute video going over what we do and the next steps if you are an agency!

https://www.youtube.com/watch?v=G93slY3suiM

Have a great day!

Written by

Founder SEO Turbo Booster, http://seoturbobooster.com, Writer, Speaker, Consultant. Email me at dan@seoturbobooster.com to contact me.

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