SEO & The Death Of Optimism
Ok, so let’s start by saying I am the founder of an SEO Saas platform. Let’s get that out of the way, so you know my biases and what I am always selling. I am not selling you per se, I’m just giving you pre-feedback about where I am personally coming from.
If you don’t know what the words SEO or Saas mean, I will give you a 5-second overview. SEO or Search Engine Optimization is a field of online marketing that works on getting you organic or natural traffic on search engines like Google. Saas simply means we sell cloud-based software (not on your PC) that is purchased monthly.
In selling this product, and let’s just say I don’t sell to customers direct, only to web agencies, I have discovered some serious attitude issues with not just my agency client partners, but with the entirety of online marketing as an industry. Almost every digital agency potential partner gives me a hard time and I can only chalk this up to Google being a pain in the ass! So I have been looking for a word that describes the opposite of optimism. I guess pessimism, but the word I am looking for needs to have something like tired or burnt out in it.
That’s what I hear from every potential web agency partner I talk with. They are just burnt out or been burned. The SEO field is and probably will continue to be a land-mine filled world where you can make a small mistake and Google will delist your client’s website.
In addition, every Indian, Nigerian and Ukrainian digital marketer on Linkedin who has read Neal Patel’s blog says they can do your SEO and online marketing for you cheaply. Cheap has a cost as well. I call this problem in the business the race to the bottom.
30,000 US digital agencies of all sizes work tirelessly to get higher in the Google search engine, while Google constantly or relentlessly changes the game. Digital Marketing has become a wack-o-mole game, a tit for tat battle, where Google’s AI takes a leap in one direction and the industry needs to move in that direction and keep up with the changes or die.
What I experience when I have an initial talk with potential agency partners…
