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Startups Need To Suspend Their Disbelief

Dan Gudema
5 min readFeb 25, 2022

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If you had told me Bitcoin would hit $60,000 in 2020, back in 2015, I would have pulled the little hairs I have left out of my scalp to know that it would go that high! Photo by Bermix Studio on Unsplash
If you had told me Bitcoin would hit $60,000 in 2020, back in 2015, I would have pulled the little hairs I have left out of my scalp to know that it would go that high! Photo by Bermix Studio on Unsplash

If you had told me Bitcoin would hit $60,000 in 2020, back in 2015, I would have pulled the little hairs I have left out of my scalp to know that it would go that high!

If you had told me to hold the 45 shares of Amazon that I sold because it was 5X what I paid and it would go to 50X I would have said no way!

I was sitting in an MBA class at Farleigh Dickinson in Madison, NJ in 1996 and somebody talked about creating a hosting company. I thought it was silly so I did not do it myself :(.

I did not start an eCommerce store in 1997. I did not create a digital agency in 1998. I did not create a digital download site in 1999. I did not start building mobile apps in 2006. I did not create a car-sharing service in 2011. I did not create a crypto coin in 2014. There is so much I did not do, though I was there staring right at it, at the time…

I did cofound a startup speed dating company in 2001, that was sold in 2004. So I started to get the idea, but I am a slow starter, not a real cowboy and I am hard to convince lack of reality is reality when it clearly does not appear to be reality. I lack imagination, I can’t see around the corner so easily and I am downright conservative when it comes to ideas in the end…I prefer businesses that make revenue and don’t just collect data. I can write a pitch deck…

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Dan Gudema
Dan Gudema

Written by Dan Gudema

CoFounder PAIGN AI, https://cam.paign.ai. Writer, Speaker, Consultant. Email me at dgudema@gmail.com to contact me.

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