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Startups: The Truth About Product Market Fit

Dan Gudema
4 min readAug 16, 2020

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Are you in the middle of or considering creating a tech startup?

If you are on this tech startup journey, I want to get to you early and let you know about what could be the most important thing you will consider. If you get this wrong, you will fail. And that thingy is Product Market Fit.

I want to use the words “Wake Up People!”, but trust me it’s not useful here.

I abhor the use of the words “Wake Up People!” I’ve heard those words from all political spectrums. Trust me, nobody is waking up!

Product Market Fit is and will be the most important problem I have faced in my tech Saas startup. It could be your problem as well. And now that I am feeling like we are close to finding it for SEO Turbo Booster, I can tell you that I should be satisfied, but I am not. The reason I am not satisfied with my product market fit, is I will always feel like it’s not right or exact.

Let’s first explain product market fit. This is understanding your product, who your customer is for your product, and how you deliver this product to your customer.

Even though you can imagine your customer buying your product or service, and you can…

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Dan Gudema
Dan Gudema

Written by Dan Gudema

CoFounder PAIGN AI, https://cam.paign.ai. Writer, Speaker, Consultant. Email me at dgudema@gmail.com to contact me.

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