Dan Gudema
1 min readSep 28, 2024

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Thanks for reading my article. Maybe my sample, me, having tried this twice and failed is not a good sample to work on. I ran my event this week in another space that is successful, but they are 95% small office and 5% coworking. I think this issue is that "coworking" is the problem, not office space rental.

I can show you many examples of suites with small offices, the smaller the better, at reasonable rates getting filled. It's the open floor plan which I feel is a long term failure. Other factors can be important. Our area has no pedestrian traffic, we also have luxury homes all around, so people's home offices are always going to be nicer, and the price per square foot here is unreasonable, while there is a glut of office space available. With coworking, I was the bottom and they would not buy at any price point...

My feelings on franchising a coworking space is you might as well go bankrupt before you start. Good luck!

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Dan Gudema
Dan Gudema

Written by Dan Gudema

CoFounder PAIGN AI, https://cam.paign.ai. Writer, Speaker, Consultant. Email me at dgudema@gmail.com to contact me.

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