The Power Of Customer Contact

One of the reasons I am getting more and more invested in AI as a product and startup is the potential for AI to increase company touch points with customers.

This article won’t get into how AI is transforming everything related to marketing and customer service, but let’s just say everybody is working hard to take advantage of ChatGPT!

I recently asked somebody what they thought was the biggest problem with online marketing in general and email marketing in particular, and they answered, “That we all get too much spam!”

I couldn’t disagree. I get too much spam. That is a big problem.

But I digress a bit here. I started to analyze what is actually happening in the world of email marketing. The truth is that among the 33.2 million small businesses in the US how many are actually sending out email spam… And yes a ton of businesses are doing marketing, but the fact is the majority of small business does not actually do enough marketing. Email is only one medium. You also have text marketing, social marketing, organic search marketing, video marketing, and much much more.

The truth is the majority of small businesses are not engaging and actually accomplishing that much…