Why You Won’t See The Ultimate Business Disruption Till It’s Too Late

If you are a corporate director, manager, vice president, even a CEO or CTO and you subscribe to every possible thing you can, including Gartner, Nielsen, Google, Forbes & Fortune Magazine, Wall Street Journal, NYT, Fox, CBS, NBC, Vice, you may think you can foresee the future in your industry. But you are still pretty much blind. When you are a big, you will never think like a small. Even the massive data you collect in your cloud-based systems can not prepare you for what ultimately will crush your industry.

Major disruptions to the business world are usually like an earthquake, not like a hurricane. A hurricane you can see coming at you slowly. An earthquake happens without warning.

We in south Florida are gearing up for a small hurricane next week, but I know it’s coming; it’s about 5 days out. I can plan for it. I can get my hurricane shutters ready and supplies, etc. I can even leave before it gets here.

But an earthquake does not work like that. They try to come up with all kinds of earthquake detection systems. The experts say it is more and more likely, but nobody ever really knows when. The big difference is by the time the earthquake is happening, it was too late to plan. You are in trouble. That is what a real business disruption is like. It’s about processes, new players and flipping the models that hit hard and fast and completely change the game! Look at Uber. Look at the cab business. Even if Uber was predictable in the cab…